Google for Nonprofits provides registered charitable organisations with access to cloud productivity, communications, digital marketing, and mapping services. The programme combines no-cost software allocations with discounted upgrades to assist civil society groups in running administrative and outreach operations.
Available tools and services
Eligible organisations can activate several Google services under the programme:
- Google Workspace for Nonprofits: Provides up to 2,000 user accounts at no cost on an organisation's custom domain. Tools include Gmail, Drive, Docs, Sheets, Slides, Calendar, and Meet. It incorporates generative artificial intelligence capabilities through the Gemini application and NotebookLM at no additional charge. Upgraded Workspace tiers are available at discounted rates.
- Google Ad Grants: Offers up to $10,000 USD per month in in-kind text-based advertising credits on Google Search to direct traffic to the organisation's website.
- Google Maps Platform: Allocates $250 USD per month in platform credits to support data visualisation, location tracking, and community resource mapping.
- YouTube Nonprofit Program: Grants access to creator features, external link cards, and YouTube Giving donation tools.
Eligibility requirements
To participate, an organisation must hold official charitable or non-profit status in good standing within an eligible country. The programme is open only in the countries and regions on Google's official eligibility list, so check that list for your country before you apply.
Certain entities are excluded from participation:
- Governmental organisations and public agencies
- Hospitals and healthcare providers (though independent charitable arms remain eligible)
- Schools, universities, and academic institutions, which must use Google for Education instead
Application and verification process
Applications are accepted on an ongoing basis with no fixed deadline. To enrol, representatives submit an organisation profile via the Google for Nonprofits portal.
Identity and charitable standing are independently validated by Google's verification partner, Goodstack. Applicants must provide official registration documentation and demonstrate their authority to represent the charity. Once Goodstack validates the organisation, Google sends an approval email. The administrator can then review the eligibility guidelines and activate each required Google product separately from the administrative console. Membership in Google for Nonprofits and access to the standard Workspace tier carry no cost.
